Marty Beard (MartyJBeard @ Twitter) is Chief Operating Officer at BlackBerry. He is responsible for leading cross-functional operations, including Marketing, Pricing, Application Partnering, Manufacturing & Supply, Customer Care and Quality. He is also responsible for instituting best practices and processes across the organization to ensure operational excellence. Marty previously served as Chairman and CEO of cloud customer service applications provider, LiveOps, Inc. He was also President of Sybase 365, a mobile messaging and mobile commerce services unit of Sybase Inc., and Vice President for e-commerce at Oracle Corp. He has a B.A. from UC Berkeley and an MBA from Georgetown University.