As the saying goes, life is what happens when you’re busy making other plans. Unfortunately, when it comes to crisis management, many companies today don’t even get to the planning stage. In fact, emergency preparation tends to occupy the bottom of corporate to-do lists. Truth is, investing just a bit of time before disaster strikes can have a substantial impact on a company’s ability to keep its people safe and get its doors open again ASAP. The bottom line: developing a comprehensive strategy and leveraging tools such as comprehensive networked crisis communication can lead to a better outcome when something goes wrong. Get the whole story in my new article. I think you’ll find it interesting and informative, if I do say so myself.
Retired Assistant Fire Chief John Linstrom serves as Business Development Manager at the AtHoc Division of BlackBerry, for Public Safety and Aviation. He has thirty years' experience in municipal, special district, state, military, and federal government agencies as an emergency manager, fire chief, and mass fatality team commander. John wrote the Part 139/107 Emergency Plan for Southern California Airport Logistics, and served on the Mayor's Blue Ribbon Panel for Homeland Security and Emergency Management in Los Angeles. He has also contributed to the Federal Interoperable Mass Fatality Concept of Operations Plan, and the National Transportation Safety Board (NTSB) Interagency Agreement (IAA) and Memorandum of Understanding (MOU) with the U.S. Department of Health and Human Services.