As the saying goes, life is what happens when you’re busy making other plans. Unfortunately, when it comes to crisis management, many companies today don’t even get to the planning stage. In fact, emergency preparation tends to occupy the bottom of corporate to-do lists. Truth is, investing just a bit of time before disaster strikes can have a substantial impact on a company’s ability to keep its people safe and get its doors open again ASAP. The bottom line: developing a comprehensive strategy and leveraging tools such as comprehensive networked crisis communication can lead to a better outcome when something goes wrong. Get the whole story in my new article. I think you’ll find it interesting and informative, if I do say so myself.