On March 11, 2011, a magnitude 8.9 earthquake struck the northeast coast of Honshu, the main Japanese island. A massive tsunami ensued, causing considerable destruction – including major damage to the Fukushima nuclear power station. The devastation and radiation hazard left food, water, shelter and medicine in short supply, forcing hundreds of thousands to flee their homes.
Like all disaster victims, thousands of Japan-based Microsoft employees were left with more questions than answers:
- Should I go to work?
- I’m worried about being stranded en route to HQ – what do I do?
- Who do I call? How can I communicate with my team?
Microsoft’s Incident Management Team acted immediately, helping to ensure the safety of the company’s 3500 Japan-based employees and mitigate asset risk. More specifically, in partnership with AtHoc and other key firms, Microsoft:
- Provided continuous two-way communication with affected personnel to help ensure their safety and access to help
- Located Microsoft employees at HQ, routed them to safety and ensured they were informed
- Located employees in transit – many, widely dispersed – and implemented constant communication
In fact, AtHoc – the world leader in unified crisis communication – played a critical role in the disaster. Helping to track affected staff and providing timely and relevant communication with the people who needed it most. Specifically, via text, phone calls and email, AtHoc notified Microsoft’s senior leadership of important developments, no matter where they were. This vital information included:
- Key personnel status updates
- Situation changes
- Critical advisories
Get the whole story here. Link: http://www.microsoft.com/casestudies/Bing-Maps/Microsoft-Global-Security-Operations-Center/Microsoft-Uses-Enterprise-Incident-Management-Processes-to-Improve-Security-at-Its-Facilities/710000001095
Of course, AtHoc’s emergency response capabilities aren’t reserved only for epic events. They protect millions of people every day, in a wide variety of situations. Link: http://www.athoc.com/products/interactive-crisis-communications.html