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10 Ways Crisis Communication Enhances Organizational Resilience

10 Ways Crisis Communication Enhances Organizational Resilience

You can’t always anticipate the impact of a sudden crisis or a disaster on your organization. You can, however, anticipate a certain degree of chaos and uncertainty. That’s no reason to panic. But when a crisis occurs, it’s important to align your departments and personnel to maximize organizational resilience.

One of the most important ways you can bounce back from a disruption is through effective crisis communication. What does an effective crisis communication system look like? One way to find out is by preparing your crisis communication framework for resiliency. Here’s a breakdown of 10 ways crisis communication enhances organizational resilience.

  1. Practice makes perfect - A networked crisis communication system like Blackberry AtHoc is installed ahead of time, which allows parts or all of your organization to run tests and drills. Much like a fire drill, key managers and operators can run simulations of an earthquake, chemical spill, hurricane, or other disaster - and test how well your organization responds. It’s likely that things won’t go smoothly the first time, but drilling will give you a window into where you still need to assign personnel, improve your communications pipeline, and firm up your emergency management response strategy.
  2. Quicker detection means quicker response times - You shouldn’t leave it to human detection skills to understand how and when a crisis is impacting your organization. With technology-enabled crisis communications systems, detection is immediate and alerting is automatic. That means response times are quicker, and it could be the difference between saving a critical system, product, or part of your building from damage or a data breach.
  3. Some decisions are made ahead of time - You don’t always make the best decisions when you’re under the gun. That’s why a crisis communication platform can allow you to make some decisions ahead of time. You can designate key personnel, assign tasks, create safe exit routes, set up communication channels, and assign meeting points. While there will always be some element of the unknown, your organization stands a better chance when crisis-time decisions are made in advance.
  4. The smallest effort with largest impact - Many networked crisis communication platforms allow for effective mass notification systems, like AtHoc Alert. These systems unify all channels and devices, so that you can send one communication from one tablet and it goes out to all departments and personnel in your organization. In a crisis, when each second is valuable, this immediate impact has a positive effect on your potential resilience.
  5. Coordination works better - With a crisis communications system in place, you can collaborate between departments, buildings, and even between cities and external organizations to allocate resources where they’re needed. Your organization can withstand the impact of a crisis if there’s internal and external coordination providing backup.
  6. Better chance of spotting quality control issues - An organized crisis communications platform can clue you in to quality control issues. If part of your supply chain is damaged, that is either a short-term problem or a longer-term issue. If your internal inspectors catch the issue and make attempts to fix it early, that’s a best-case scenario. If the issue goes public it can spark an outcry, investigation, or negative reputational impact.
  7. Shared data is shared knowledge - With a virtual command center, you can remove manual processes and redundancies. You’re less likely to experience discrepancies from human error. You won’t have to worry about a lag time in data sharing. If you’re all making decisions based on shared information, you have a much better chance of bouncing back from disruptions.
  8. Accurate scoping - Crisis communications can give you a window into personnel accountability. When disaster strikes, is it just a part of your organization that’s impacted? Is it everyone, and how far does it reverberate into the community? Crisis communications provides accurate scoping capabilities so your response is proportional.
  9. Evaluating implications of your business - A crisis communications system is in place so that key personnel can weigh in. The designated production manager can advise where needed, and the designated communications personnel can create an external comms plan. The right people can advise at the right time if you’ve created the systems to notify them when a crisis pops up.
  10. Proper monitoring ensures faster recovery - When you’ve put in a structured crisis communications framework, you can monitor the recovery program more easily. If you know what factors to look out for, you can move the situational status from emergency mode to recovery mode as soon as possible.

Learn more about effective networked crisis communications. Schedule a demo today.

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