The AtHoc Blog

Understanding emergency response metrics is critical to understanding your effectiveness. If you run a drill without tracking the right data, you may as well have not run the drill at all. But what exactly is

You could be relying on a vintage mass alert system, without even realizing it.

If you haven’t paid attention to the business of mass communication, you might have missed some important recent changes. With every

A college or a university’s crisis communication plan is unique. It must outline protocols and responsibilities that reach across the entire campus during an emergency. The audience is diverse, from trustees to undergraduates to state

Even if you spend decades building your reputation, the wrong response to a crisis can destroy it within hours. Crisis response is particularly fraught for healthcare facilities, where safety, lives, and public health hang in

Planning for large public events can be a thankless job. When the planning goes well, people don’t really notice. When there’s an oversight in planning, the fallout can be damaging. Not all crowds are dangerous,

While hindsight is 20/20, there’s a lot we can learn from the communication failures of the past. In the last decade or so, there have been several operational failures, natural disasters, and data breaches requiring

The crisis management cycle has several stages. As you plan your crisis management response, you’ll have different steps for before, during, and after a crisis. Each stage presents different challenges. Further, those challenges look very

In an emergency, a hospital becomes a fast-paced, hectic environment. While doctors, nurses, and emergency personnel run around, there are temporary visitors filing in and out, health and safety protocols to be adhered to, and

Choosing a college is a major life decision for students and families. There are many factors to consider, from financing and geographic location to academic programming and career services. Yet perhaps more important than all

Government agencies are made up of hierarchies. Whether through seniority, location, department, or function, hierarchies allow agencies to conduct large-scale operations. When you’re dealing with issues on a national scale, one of the largest issues